Editorial queue and content maps
One domain, three clusters. Cadence: one researched article per week, rotating Energy → Backup → Aging unless a seasonal event (storms, freeze, tax-year) jumps the line.
Status key: shipped · queued · later
Money pages (quote-intent) ship before explainers. No affiliate IDs until data/partners.toml is filled.
Partners to apply for (Brad)
Lead-gen
- EnergySage (heat pump / solar / battery quotes)
- Modernize / HomeAdvisor-class HVAC and bathroom remodel forms (vet quality; some are junk)
- Generator quote networks (Generac dealer locators are often referral, not CPA)
- Accessibility: Bruno / Harmar / Stannah stair-lift dealer referrals; local CAPS remodelers
Affiliate / retail
- Amazon Associates (grab bars, lighting, filters, transfer switches, portable power)
- Home Depot / Lowe’s impact programs
- EcoFlow, BLUETTI, Jackery, Anker Solix (portable / whole-home batteries)
- Field-service SaaS only if we add a trades-owner desk later (Jobber, Housecall Pro)
Ads
- AdSense after ~15 indexed, original articles. Avoid YMYL medical and “best credit card” bleed.
Cluster 1 — Energy upgrades (30)
| # | Slug | Intent | Monetization | Status |
|---|---|---|---|---|
| 1 | heat-pump-vs-furnace | commercial | lead-gen, ads | shipped |
| 2 | heat-pump-quote-checklist | commercial | lead-gen | shipped |
| 3 | level-2-charger-and-panel-upgrade-cost | commercial | affiliate, lead-gen | shipped |
| 4 | weatherize-before-the-heat-pump | commercial | affiliate, ads | shipped |
| 5 | ducted-vs-ductless-heat-pump | commercial | lead-gen | queued |
| 6 | cold-climate-heat-pumps-what-the-spec-sheet-hides | informational | ads, lead-gen | queued |
| 7 | heat-pump-water-heater-vs-tank | commercial | affiliate, lead-gen | queued |
| 8 | electrical-panel-200-amp-upgrade-cost | commercial | lead-gen | queued |
| 9 | heat-pump-operating-cost-vs-gas | informational | ads | queued |
| 10 | mini-split-for-one-room-vs-whole-house | commercial | lead-gen, affiliate | queued |
| 11 | reading-seer2-hspf2-and-eer2 | informational | ads | queued |
| 12 | dual-fuel-heat-pump-when-it-makes-sense | commercial | lead-gen | queued |
| 13 | attic-insulation-payback-without-the-brochure | commercial | affiliate | queued |
| 14 | air-sealing-before-insulation | informational | affiliate | queued |
| 15 | smart-thermostat-with-a-heat-pump | commercial | affiliate | queued |
| 16 | heat-pump-maintenance-filters-coils-defrost | informational | affiliate, ads | queued |
| 17 | replacing-ac-only-when-the-furnace-is-new | commercial | lead-gen | queued |
| 18 | heat-pump-and-existing-radiators-or-boilers | commercial | lead-gen | queued |
| 19 | ev-charger-hardwire-vs-plug-in-14-50 | commercial | affiliate | queued |
| 20 | load-calculation-manual-j-in-plain-english | informational | lead-gen | queued |
| 21 | utility-rebates-how-to-check-yours | informational | lead-gen | queued |
| 22 | federal-25c-expired-what-still-pays-in-2026 | informational | ads | queued |
| 23 | heat-pump-noise-and-setback-placement | informational | lead-gen | queued |
| 24 | geothermal-vs-air-source-for-a-normal-house | commercial | lead-gen | later |
| 25 | window-replacement-vs-storm-windows | commercial | affiliate | later |
| 26 | heat-pump-for-a-manufactured-home | commercial | lead-gen | later |
| 27 | landlord-heat-pump-vs-tenant-bills | commercial | lead-gen | later |
| 28 | heat-pump-brands-warranty-not-a-beauty-contest | commercial | lead-gen | later |
| 29 | induction-range-and-the-panel-you-already-have | commercial | affiliate | later |
| 30 | whole-house-energy-audit-what-you-should-leave-with | commercial | lead-gen | later |
Cluster 2 — Aging in place (30)
Stay on fixtures and layout. No supplements, no disease-reversal, no “best Medicare Advantage.”
| # | Slug | Intent | Monetization | Status |
|---|---|---|---|---|
| 1 | bathroom-aging-in-place-cost | commercial | lead-gen, affiliate | shipped |
| 2 | grab-bar-placement-that-actually-holds | commercial | affiliate | shipped |
| 3 | curbless-shower-vs-walk-in-tub | commercial | lead-gen | queued |
| 4 | stair-lift-vs-first-floor-bedroom | commercial | lead-gen | queued |
| 5 | stair-lift-cost-straight-vs-curved | commercial | lead-gen, affiliate | queued |
| 6 | lighting-for-fall-prevention | commercial | affiliate | queued |
| 7 | doorway-width-and-when-you-need-a-carpenter | commercial | lead-gen | queued |
| 8 | toilet-height-and-frames | commercial | affiliate | queued |
| 9 | non-slip-flooring-that-isnt-institutional | commercial | affiliate | queued |
| 10 | ramp-vs-regrade-the-entry | commercial | lead-gen | queued |
| 11 | lever-handles-and-other-cheap-wins | commercial | affiliate | queued |
| 12 | shower-chair-vs-built-in-bench | commercial | affiliate | queued |
| 13 | two-story-house-without-an-elevator | informational | lead-gen | queued |
| 14 | outdoor-steps-railings-and-ice | commercial | affiliate, lead-gen | queued |
| 15 | kitchen-work-height-and-pull-outs | commercial | affiliate | queued |
| 16 | bedroom-on-the-main-floor-conversion | commercial | lead-gen | queued |
| 17 | smart-locks-and-a-key-for-the-neighbor | commercial | affiliate | queued |
| 18 | what-a-caps-remodeler-actually-does | informational | lead-gen | queued |
| 19 | aging-in-place-on-a-2000-budget | commercial | affiliate | queued |
| 20 | aging-in-place-on-a-25000-budget | commercial | lead-gen | queued |
| 21 | renting-a-stair-lift-vs-buying | commercial | lead-gen | queued |
| 22 | bathroom-fan-lighting-and-moisture | informational | affiliate | queued |
| 23 | threshold-ramps-and-door-saddles | commercial | affiliate | queued |
| 24 | smoke-co-alarms-you-can-hear | commercial | affiliate | queued |
| 25 | laundry-on-the-main-floor | commercial | lead-gen | later |
| 26 | elevator-vs-stair-lift-vs-move | commercial | lead-gen | later |
| 27 | outdoor-mobility-and-the-mailbox | commercial | affiliate | later |
| 28 | universal-design-new-bath-spec | informational | lead-gen | later |
| 29 | contractor-red-flags-on-accessibility-bids | informational | lead-gen | later |
| 30 | documenting-the-house-for-the-next-caregiver | informational | ads | later |
Cluster 3 — Backup power (30)
| # | Slug | Intent | Monetization | Status |
|---|---|---|---|---|
| 1 | battery-vs-standby-generator | commercial | affiliate, lead-gen | shipped |
| 2 | critical-load-panel-what-belongs-on-it | commercial | affiliate, lead-gen | shipped |
| 3 | automatic-vs-manual-transfer-switch | commercial | affiliate | queued |
| 4 | sizing-a-standby-generator-without-the-sales-chart | commercial | lead-gen | queued |
| 5 | portable-generator-inlet-box-done-right | commercial | affiliate | queued |
| 6 | whole-home-battery-usable-kwh-vs-sticker | commercial | affiliate, lead-gen | queued |
| 7 | generator-natural-gas-vs-propane-vs-diesel | commercial | lead-gen | queued |
| 8 | interlock-kit-vs-transfer-switch-legality | informational | affiliate | queued |
| 9 | well-pump-on-backup-power | commercial | affiliate, lead-gen | queued |
| 10 | medical-devices-and-outage-planning-house-side | informational | affiliate | queued |
| 11 | battery-plus-solar-vs-generator-for-multi-day | commercial | lead-gen | queued |
| 12 | portable-power-station-vs-inverter-generator | commercial | affiliate | queued |
| 13 | generator-placement-exhaust-and-neighbors | informational | lead-gen | queued |
| 14 | load-shed-smart-panels | commercial | affiliate | queued |
| 15 | fridge-sump-furnace-the-minimum-kit | commercial | affiliate | queued |
| 16 | standby-generator-maintenance-oil-exercise | informational | affiliate | queued |
| 17 | connecting-an-ev-charger-to-backup | commercial | lead-gen | queued |
| 18 | generator-quiet-spec-vs-real-yard | informational | lead-gen | queued |
| 19 | battery-round-trip-efficiency-and-rate-arbitrage | informational | ads | queued |
| 20 | whole-home-vs-essential-only-backup | commercial | lead-gen | queued |
| 21 | transfer-switch-cost-installed | commercial | lead-gen | queued |
| 22 | dual-fuel-portable-generators | commercial | affiliate | queued |
| 23 | carbon-monoxide-the-non-negotiable | informational | affiliate | queued |
| 24 | backup-for-a-heat-pump-house | commercial | lead-gen | queued |
| 25 | community-outages-and-shared-generators | informational | ads | later |
| 26 | battery-warranty-cycles-vs-calendar | informational | affiliate | later |
| 27 | generator-rebates-and-insurance-discounts | commercial | lead-gen | later |
| 28 | subpanel-wiring-mistakes-we-see-in-quotes | informational | lead-gen | later |
| 29 | power-stations-for-apartments-and-renters | commercial | affiliate | later |
| 30 | storm-week-checklist-no-gear-catalog | informational | ads | later |
This week’s rotation
Next up: ducted-vs-ductless-heat-pump (Energy). Long-form is the default: a money page should be a full guide (load, quote, failure modes), not a seven-bullet list.